JUST 1 LETTER premiered in 2021 in access prime time on the first channel of RSI, the Swiss public broadcast. It is now at its third series, with an average share of 31.5% (with peaks of +47%). Particularly strong with the young demographic: 28.8% share among 15-49 years old.

JUS 1 LETTERA – J1L is an original game show that captivates viewers one letter at a time. In each episode, 2 contestants put their brains to the test by trying to complete mesmerising word chains. But there’s a twist – each new answer is the same as the previous one, except for one letter! 3 different and exciting rounds for a game with just 1 simple, very original rule. Sometimes 1 letter can make wonders! And you, are a LOSER or a LOVER?