THE CHAIN is the game that has made the whole of Switzerland play! Broadcast on RSI (Italian public television) since 2005, it has always been a huge success: 43% average share in daytime with peaks of 53% and more than 4000 episodes produced.

The rules are simple and addictive: the contestant faces 10 words, all linked by logical associations. There are 2 starting points: from top to bottom and vice versa. The player chooses where to start and wins a prize for each part completed. And at the end, will they find the last word to complete THE CHAIN?