This easy yet addictive game has made all Switzerland play for more than 16 years… and it still goes strong! THE CHAIN is a proven and long-term success: the average of share is 45% (with peaks of more than 50%) in access prime time, more than 3000 x 50’ episodes have been produced and an addictive App to play offline has been realized!


The rules are simple: after a number of exciting preliminary rounds, the winner faces 10 words, all linked to each other by logical associations. There are 2 starting points: from top to bottom and viceversa. The player chooses where to start from and he wins a prize for each completed part. And at the end will they find out the final word to close THE CHAIN?